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Partnerships

Tableau Tells the Story. Scoop Explains the Plot Twist.

Every good story has a turning point — that moment where the facts you thought you understood shift, and the real picture comes into focus. In analytics, that’s the difference between seeing the trend and understanding why it’s happening. Tableau is excellent at laying out the story. Scoop is where

· 3 min read
Innovations

Fusing Machine Learning (ML) with Large Language Models (LLMs)

When I first started working in the business intelligence (BI) space, it was a world defined by rigid systems, limited automation, and endless manual effort. Teams worked tirelessly to wrangle data, build reports, and piece together insights—all of which took time, expertise, and a fair amount of gu

· 4 min read
Partnerships

Scoop & Airtable

Airtable has revolutionized how businesses organize and manage their data, offering the flexibility of a spreadsheet with the functionality of a database.

· 3 min read
Innovations

Think DBT Can Handle Change Analysis? Here’s What You’re Missing

As someone who’s spent years at the forefront of data analytics, I’ve seen countless tools come and go. I’ve also seen a recurring misconception: that tools like DBT can be used to manually replicate the kind of sophisticated change analysis needed to truly understand business processes. Let me be c

· 4 min read
Product

Why We Built Scoop: The First Real AI Data Scientist

I’ve spent my entire career at the intersection of data, decisions, and business performance. And I can tell you—unequivocally—that despite decades of tools, platforms, dashboards, and buzzwords, most teams are still flying blind.

· 4 min read
Product

What Happens When Your Customer Data Can Talk Back?

I've sat in more Customer Success syncs than I can count. Some start with momentum—"our top accounts are showing strong usage!" Others begin with questions: "Why did renewals dip last quarter?" "What happened with the at-risk cohort in EMEA?"

· 4 min read